Print Design, Logo Design, Product Branding
Redstone Brewing is a local craft beer brewery concept. Their original canning labels had more of a scribbled font, both confusing and confounding to consumers. In the Kreadiv presentation seen here, through the use of three different and compelling fonts the fun and weekend warrior feeling desired by the brewery is shown. The beer label type is clearly legible and definable through the use of different but bright colors for each beer style, enabling the consumer to easily recognize the brand and the beer style.
Providing a quick turn around for these concepts was essential to the client. This also meant that Kreadiv would need to design labeling that could be quickly implemented on the canning line and in an economical fashion. These labels and packaging are designed to stand out on the shelves against other competitors brews.