FREEMIND YOGA STUDIO
Logo Design, Sign Design, Branding
Freemind Yoga Studio found that being a start-up concept required very special attention to every detail to attract the targeted customer in the most economical way. The logo seen here provides the viewer, regardless of years of experience, with the immediate sense of belonging by including the lotus symbol, coincidentally the name of an elementary yoga position. The cool analogous colors instill calming thoughts as well as anticipation for the coming yoga classes. The hand drawn script was chosen to offer the prospective clients insight into the style of service to evoke the memory of the overall yoga experience.