Isonomy, an e-commerce, mail order, and storefront clothing distributor, needed a logo design upgrade and with it, new packaging, and mobilization of their website. Through new signage, packaging and mobilization they were interested in achieving a specific emotional experience for their clientele.
The package design and packaging logo, shown below, demonstrate the simplicity of the decision to shop at Isonomy. The white bag with the simple lowercase "I" in the continuum allows the purchaser to feel an ongoing relationship that 'fits just right.'
Mobilization of the website is tech-speak for making the website work on customer cell phones, whether smart phone or android. (Kreadiv Design provides this service as an inclusive in all new website designs.)